Money Share Tweet They say people planning a holiday are happier than those who don’t have any travel plans, so there must be some pretty cheerful people in Australia right about now. The latest findings from Roy Morgan Research show that while the Qantas website gets the most traffic (nearly 14% of us in an average four weeks), challengers such as Booking.com and Tripadvisor are gunning for top spot. Besides the airlines and the Flight Centre website, the Top 15 travel websites are dominated by online-only businesses: mainly booking sites, but also News Corp-owned news.com.au/travel (5.3%) and Fairfax-owned Traveller.com.au (3.8%). Travel and tourism websites have become an integral part of many Australians’ holiday-planning and booking process. With a click of the mouse, it’s possible to book flights, accommodation and travel insurance, read other travellers’ reviews of hotels and tourist attractions, read up on destinations and a whole lot more. While digital technology has transformed the travel and tourism industry to the point where cyberspace is practically a destination in itself, complete with must-see attractions such as travel blogs, booking aggregator sites, user-review sites and more.